This tool helps you calculate the optimal price for games that use a premium pricing model, where the game is sold for a one-time upfront cost. The calculated price is then compared to the costs to better understand the optimal marketing methods based on the game's price elasticity. All fields are optional.
Select the currency for your calculations:
Set to the average price for a game of this genre and caliber, based on similar or competing games. This field is critical for determining pricing.
Enter your game development and associated costs here. All fields are optional.
Input your advertising budgets for various platforms along with the expected cost per installation (CPI). There are some average CPI ranges listed to help guide you. All fields are optional.
Average CPI: $1.50 to $3.00
Average CPI: $1.00 to $2.50
Average CPI: $2.00 to $4.00
Average CPI: $1.50 to $3.50
Average CPI: $1.00 to $2.50
Average CPI: $1.00 to $2.50
Estimate the costs and conversions expected from influencer marketing. All fields are optional.
Input the costs and expected conversions from your PR efforts. All fields are optional.
Enter the distribution costs for each platform you're using. All fields are optional.
Fill in any miscellaneous costs and conversion rates that will impact your game's revenue. All fields are optional.
Set the desired profit margin for your game sales.